Nation Branding is a combination of various elements of a unique multi-dimensional, which makes a country, has a different culture from other countries. Establishment of a country brand is including brand strategy in accordance with the values and characteristics of the state which is accompanied by long-term commitment in shaping and developing the nation brand.
Indonesia imaging in abroad is currently achieved through the development of communication strategies of nation branding in a holistic manner, optimizing of participation in World Expo Shanghai China (WESC) 2010 and seek participation in the next world expo, and strengthening the position of Indonesia in a potential international trade show. A strong nation brand will be able to encourage the export of industrial products, attracting tourism, attracting a skilled workforce, attracting investment, also increasing the influence of public diplomacy and civic pride.
1. International Trade Fairs
Participation in international trade fairs including in-store promotion is the typical starting point for exporters which are targeting a new market or consolidating business relationships in foreign countries. DGNED participation in a trade fair is based on the potential of Indonesian exporters, markets for their products, recommendations from overseas experts, consultants and business associations.
DGNED assists the participation of Indonesian exporters at the selected fairs by arranging display, space reservations, stand design and construction, publicity, travel and accommodation, and meetings with potential buyers during the course of the event.
2. Trade Missions
Trade missions to foreign markets are high-powered opportunities for Indonesian business selected by DGNED to gain first-hand information on particular market characteristics and market entry opportunities. These entrepreneurs, dealing with particular products or services, are usually accompanied by the Trade Minister, senior government officials, and representatives of other business sectors.
3. Trade Expo Indonesia
Since 1986, DGNED has organized its annual Trade Expo Indonesia (formerly Resource Indonesia) with exceptional results. As the largest trade fair held in Indonesia, the expo attracts thousands of overseas buyers resulting in substantial trade transactions. A recent successful innovation at the Trade Expo Indonesia is the Indonesian Iconic Pavilion which shows the country’s leading and outstanding export products.
4. Regional Export Trade Fairs
To stimulate regional economic development across Indonesia’s 33 diverse provinces, DGNED regularly organizes Regional Export Trade Fairs in major provincial centers such as Medan (North Sumatra), Manado (North Sulawesi), Surabaya (East Java), Bandung (West Java), Makassar (South Sulawesi), and Yogyakarta (Yogyakarta).
5. DGNED Virtual Exhibition
New Media is used by DGNED to provide a “Virtual Exhibition” of Indonesian products on the internet to potential foreign buyers. The website provides a one-stop source of product information with pictures, price quotation, and contact details of the participating company. Updates are conducted at least twice a year. See Virtual Exhibition
Foreign buyers visiting Indonesia can also observe a wide range of Indonesian export products at the Permanent Trade Display presented in DGNED office at Jalan M.I. Ridwan Rais No. 5, 2nd Floor, Jakarta. DGNED staff will also assist the buyers in contacting the manufacturers or exporters of the products on display.